The wellness world is turning the page in 2025 with a new focus on rest, self-care and intentional laziness. Terms like ‘bed-rotting’ and ‘therapeutic laziness’ are redefining what it means to prioritize your well-being. At their core, these trends promote guilt-free relaxation as a form of self-care. At COCO-MAT, we’ve always supported the idea that rest is vital and your bed is more than a place to sleep; it’s your “recovery area”.
What is bed-rotting?
The term ‘bed-rotting’ may sound unconventional, but it reflects a growing shift in mindset. It’s about deliberately spending extended time in bed, not out of laziness, but as an antidote to stress and overwork. Bed-rotting is an act of resistance against the endless cycle of busyness, offering a space to pause and be present.
What is therapeutic laziness?
Taking the concept of bed-rotting one step further, therapeutic laziness is described by WGSN as an “anti-wellness movement”. It’s a guilt-free retreat where self-care meets the art of doing less, but intentionally.
As the world slows down, COCO-MAT’s sleep solutions are positioned to support this shift.
Here’s how:
1. Beds as wellness zones
Your bed becomes your wellness zone with COCO-MAT’s sleep products like natural mattresses, pillows and duvets. Made with 100% natural materials like coconut fiber, natural latex and eucalyptus, they offer a restorative foundation for therapeutic laziness.
2. Sleep-enhancing products for self-care
Aromatotherapy
Our sensorial bedding bridges the gap between skincare and sleep. At COCO-MAT, aromatherapy has always been an integral part of our sleep philosophy. With every pillow purchase, we include a complimentary mini lavender pillow designed to be placed inside the protective pillow cover. Lavender’s calming properties create a stress-free environment and promote relaxation.
Hair & skin protection
We always believed that a good night's sleep goes hand in hand with hair and skin health. That’s why our 100% cotton pillowcases are designed to be soft, breathable and gentle on your hair. Unlike synthetic materials, cotton reduces friction, preventing tangles, breakage and frizz while keeping your hair smooth and static-free. Plus: they are hypoallergenic and perfect for sensitive skin!
3. Customizable comfort
We recognize that sleep is deeply personal and one size doesn’t fit all. Comfort should be as unique as you are. That’s why we create customizable mattresses made with layers of natural materials, allowing you to adjust them to fit your needs perfectly. Pair them with one of our 14 pillow options (many of which are also adjustable) and you’ll craft a sleep setup designed just for you.
4. Beyond bedroom: sleep tourism
WGSN also highlights how therapeutic laziness is influencing other industries, particularly hospitality and travel. Hotels are leading the way with sleep tourism, offering guests wellness experiences designed to promote deep relaxation. These include COCO-MAT’s sleep systems, adjustable pillows and aromatherapy-enhanced environments.
In a world where productivity often overshadows rest, bed rotting and therapeutic laziness offer a refreshing perspective. It’s not about doing less; it’s about doing what matters most for your well-being. Sleep tourism, day-jamas (pajamas you can wear all day) and wellness-focused hotel stays are all part of this shift, bringing rest to the forefront of self-care.
Let 2025 be the year we rest intentionally!
